Ever walked down the aisles thinking to yourself, “there’s too many options!”. Welcome to world of choice overload or choice paralysis. Hence this is crucial in situations where several options are presented. Makeup is an example of this, when browsing these isles there are mountains of products. All have one promise- to match your skin…
A short series of advertisements that leverage our feelings to sell a product, brand, and/ or service. Ever heard a story sad enough to evoke a tear from your eye, even if you weren’t directly affected? Does it give you that first-person point-of-view, even if you were in the third? Extra Gum captured the meaning…
Reptilian marketing connects people through the familiar, we love places and/or things that are similar to us. Gross? Dirty? Clean? When searching for any of these words the specifics can be difficult to pinpoint, though companies take advantage of these feelings. An example of this would be Mucinex. In their commercials you see these ugly,…
Duracell and the way it keeps you going. The message is simple: “you can get through this”, specifically with the power of their batteries. They employ subtle storytelling, there is no implicit narrator- however you can put the pieces together visibly and by ‘tapping in’ to their voices. A young girl who misses her father,…