Computers and technology

What is a micro-influencer? Micro-influencers (Maheshwari 2018) are small social media marketers/ influencers, with a small follower count ranging from 1000 to 5000 followers. They connect with others online through interpersonal & para social relationships, where people feel connected through online personalities & the acts they do. User-generated content Organic content (Jones 2024) connects in-person…