Ever walked down the aisles thinking to yourself, “there’s too many options!”. Welcome to world of choice overload or choice paralysis. Hence this is crucial in situations where several options are presented. Makeup is an example of this, when browsing these isles there are mountains of products. All have one promise- to match your skin…
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Duracell and the way it keeps you going. The message is simple: “you can get through this”, specifically with the power of their batteries. They employ subtle storytelling, there is no implicit narrator- however you can put the pieces together visibly and by ‘tapping in’ to their voices. A young girl who misses her father,…
A hard sell is a company which uses tactics such as scare tactics, statistics, bold statements, and focuses mainly on product features over consumer benefits in a fast-paced manner. A soft sell leverages consumer needs, active listening, questions, and research to gain trust. Hard sells are Kia’s “Soft-sell” video illustrates the soft-sell technique well, they…