An in-depth look into the advertising industry’s best creative marketing tactics.
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Pulling Heartstrings: Power of Emotions in Advertising
Extra Gum pulls on the emotions we build through relationships we with our friends, family, & partners emotions a fresh storytelling perspective in advertising.
3 ways brands can enhance trust with micro-influencers & UGC
What is a micro-influencer? Micro-influencers (Maheshwari 2018) are small social media marketers/ influencers, with a small follower count ranging from 1000 to 5000 followers. They connect with others online through interpersonal & para social relationships, where people feel connected through online personalities & the acts they do. User-generated content Organic content (Jones 2024) connects in-person…