Decision Dilemma?

Ever walked down the aisles thinking to yourself, “there’s too many options!”. Welcome to world of choice overload or choice paralysis. Hence this is crucial in situations where several options are presented.

Makeup is an example of this, when browsing these isles there are mountains of products. All have one promise- to match your skin tone. Depending on the person, they might seem similar or completely different. Aside from the numerous options of brands to select, each one has their own specific palette that you’re trying to match.

Grocery stores have proposed a solution to this through applying the principle on paying premiums’. In make-up stores, the application of this could make tasks easier for shoppers.

Key benefits to this include: deciding product availability, and overspending on low vs high demand products. The significance of this is brands spending upwards of 40 to 50 percent on spacing practices.