Reptilian Marketing

Reptilian marketing connects people through the familiar, we love places and/or things that are similar to us.

Gross? Dirty? Clean? When searching for any of these words the specifics can be difficult to pinpoint, though companies take advantage of these feelings. An example of this would be Mucinex. In their commercials you see these ugly, green, and slimy talking blobs- they’re your mucus and they love the comfort of your throat, coughing makes it better- right? Despite your disgust the advertisements successfully convey the idea that Mucinex will kick these pests out. Now let’s look at a hard feeling to deny- penmanship. You may love your dog or cat, though that doesn’t mean you enjoy the messes they create. If you look up dirty pet products such as shampoo to kitty litter towards stain remover is shown. One interesting take is dirty food, which generally means cleaner ingredients. Companies such as Honest Kitchen and Open farms believe this. 

Gross, disgusting, and clean- they make us feel for several days. Our feelings towards a specific product or service are largely dependent on their context. Matters such as if the word has several meanings and the way each one is perceived. I showed the complex ones, as these are the hardest to determine. It’s not simple such as happiness equals a smiling face or obvious positive-associated goods showing.