Hard vs Soft Sell

A hard sell is a company which uses tactics such as scare tactics, statistics, bold statements, and focuses mainly on product features over consumer benefits in a fast-paced manner. A soft sell leverages consumer needs, active listening, questions, and research to gain trust.

Hard sells are

Kia’s “Soft-sell” video illustrates the soft-sell technique well, they recognize consumers need for safety. They illustrate their car for being the 2018 IIHS Safety pick. Tapping into the stresses you face when purchasing a car, such as the overwhelming feeling when financing. DEALS, DEALS… Deals are great, though do you ever get fatigued listening to the same trivial routine, “Hello, I’ve listened to this a hundred times from ten different people today, thank you”. They offer a 10-year warranty. Don’t sweat time flying by and forgetting to re-new it! The advert uses features soft-whispers coming from children. Children are figures people care about and their safety is valued by parents. Alongside this, KIA employs self-esteem through self-worth. Congratulations! You deserve a ten-year warranty exclusively with us as America’s Best value.